Privacy Policy

1. Our Philosophy on Privacy

We value your intelligence and right to privacy as much as we value your comfort. We collect only what’s necessary to provide you with an exceptional shopping experience, from browsing our collections to receiving your carefully packaged order. We handle your information with care, transparency, and the highest security standards—because you deserve nothing less.

2. Information We Collect

To serve you effectively and personalize your experience, we collect the following types of information:

Information You Provide Directly

• Contact Details: Name, email address, shipping and billing addresses, phone number
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Account Details: If you create an account, we store your login credentials and preferences
• Communication Records: Correspondence with our customer service team
• Order Information: Products purchased, sizing preferences, and order history

Information Collected Automatically

• Device & Browser Data: IP address, browser type, device type, operating system
• Usage Information: Pages visited, time spent on site, products viewed, referring website
• Location Data: General geographic location (country/region level) to provide appropriate shipping options and currency

3. How We Use Your Information

We use your information thoughtfully and purposefully, just as we design our Full Coverage Bras and high-waist bikinis:

• To Process Your Orders: Fulfill purchases, arrange shipping, send order confirmations and tracking information
• To Communicate With You: Respond to inquiries, provide customer support, send service-related announcements
• To Improve Our Products & Services: Analyze shopping patterns to enhance our collections and website experience
• To Personalize Your Experience: Recommend products based on your browsing history and preferences
• To Ensure Security: Protect against fraudulent transactions and unauthorized access
• To Comply With Legal Obligations: Meet regulatory requirements and respond to lawful requests

4. Information Sharing & Disclosure

We treat your personal information with the confidentiality it deserves. We share data only in these specific circumstances:

Service Providers

We partner with trusted companies that help us operate our business:

• Payment Processors: Secure payment gateways like those processing Visa, MasterCard, JCB, and PayPal
• Shipping Partners: Logistics companies to deliver your orders worldwide from our Kansas City hub
• Analytics Services: Tools that help us understand how customers use our website

All partners are contractually obligated to protect your data and use it only for the services they provide to us.

Legal Requirements

We may disclose information if required by law, regulation, or legal process, or to protect the rights, property, or safety of Livery Store, our customers, or others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of that transaction, with appropriate privacy safeguards.

We never sell your personal information to third parties for marketing purposes.

5. Data Storage & Security

Just as we ensure your checkout is “Made Comfortable & Secure,” we apply rigorous security measures to protect your data:

Storage Locations

Your information is stored on secure servers located in the United States and may be processed in other countries where our service providers operate. We ensure appropriate safeguards are in place for international data transfers.

Security Measures

• Encryption: We use industry-standard encryption (SSL/TLS) to protect data in transit
• Payment Security: Credit card details are encrypted immediately and never stored on our servers
• Access Controls: Strict internal access controls limit who can view your personal information
• Regular Security Assessments: We regularly evaluate and update our security practices

While we implement robust security measures, no system is 100% secure. We encourage you to use strong passwords and protect your login credentials.

6. Your Rights & Choices

You have control over your personal information, including:

Access & Correction

You can access and update your account information by logging into your Livery Store account.

Marketing Communications

You can opt out of marketing emails by clicking the “unsubscribe” link in any promotional email. Transactional emails (order confirmations, shipping updates) are essential to your shopping experience and cannot be opted out of.

Data Deletion

You may request deletion of your personal information, subject to legal retention requirements for order records, tax purposes, and fraud prevention.

Do Not Track

Our website does not currently respond to “Do Not Track” browser signals. You can manage tracking through our cookie preferences or your browser settings.

Regional Privacy Rights

Depending on your location, you may have additional rights under laws like GDPR or CCPA, including data portability and objection to certain processing. To exercise these rights, please contact us using the information below.

7. Cookies & Tracking Technologies

Like most e-commerce websites, we use cookies and similar technologies to enhance your shopping experience:

What We Use

• Essential Cookies: Required for basic site functionality, such as adding items to your cart
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences (like language or region)
• Targeting/Advertising Cookies: Used to show you relevant products on our site and others

Your Cookie Choices

When you first visit our site, you can adjust your cookie preferences through our consent banner. You can also manage cookies through your browser settings, though this may affect website functionality.

We may use analytics services like Google Analytics to understand shopping patterns and improve our collections. These services may collect information about your use of our website and other sites over time.

8. International Data Transfers

As we “ship joy worldwide” from our Kansas City hub, your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers, including standard contractual clauses where required.

Please note that we do not ship to some remote regions and parts of Asia, which may affect data processing for customers in those areas.

9. Children’s Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately.

10. Policy Updates

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We’ll notify you of significant changes by posting the new policy on our website with an updated “Last Updated” date. We encourage you to review this policy occasionally.